The New Logo for Great British Railways is Announced.
The Transport Department has disclosed the logo and livery for the new national rail body, marking a key step in its strategy to take the railways into public ownership.
A Patriotic Colour Scheme and Familiar Logo
The updated design features a Union Flag-inspired colour scheme to reflect the UK flag and will be used on GBR trains, at stations, and across its website and app.
Significantly, the logo is the recognisable double-arrow logo currently used by National Rail and previously designed in the 1960s for British Rail.
The Rollout Plan
The rollout of the design, which was developed by the department, is expected to occur in phases.
Travellers are scheduled to start seeing the freshly-liveried trains throughout the national network from the coming spring.
Throughout December, the visuals will be exhibited at key stations, including London Bridge.
The Journey to Renationalisation
The legislation, which will allow the formation of GBR, is presently making its way through the Parliament.
The government has said it is renationalising the railways so the service is "owned by the public, delivering for the public, not for profit."
Great British Railways will consolidate the operation of passenger trains and tracks and signals under a single organisation.
The department has stated it will unify 17 various entities and "reduce the problematic red tape and accountability gap that has long affected the railways."
App-Based Features and Existing Public Control
The launch of GBR will also include a comprehensive app, which will allow passengers to see timetables and book journeys absent surcharges.
Passengers with disabilities users will also be able to use the application to arrange help.
Several operators had already been nationalised under the former government, such as TPE.
There are currently seven train operators already in public hands, accounting for about a third of journeys.
In the last twelve months, Greater Anglia have been brought into public ownership, with additional operators likely to follow in the coming years.
Ministerial and Industry Comments
"This is more than a cosmetic change," stated the relevant minister. It represents "a fresh start, shedding the frustrations of the previous system and focused completely on providing a reliable service for the public."
Industry figures have responded positively to the pledge to improving services.
"We will carry on to cooperate with all stakeholders to ensure a smooth changeover to the new system," a representative said.