{'It’s like they’ve erupted out of someone’s subconscious': how horror has taken over contemporary film venues.
The largest jump-scare the movie business has witnessed in 2025? The comeback of horror as a dominant force at the UK film market.
As a genre, it has impressively outperformed earlier periods with a 22% rise compared to last year for the UK and Irish box office: over £83 million this year, compared with £68.6 million last year.
“Previously, zero horror films made £10 million in the UK or Ireland. Currently, five have surpassed that mark,” notes a film industry analyst.
The top performers of the year – a recent horror title (£11.4m), Sinners (£16.2m), The Conjuring Last Rites (£14.98m) and the sequel to a classic (£15.54 million) – have all remained in the theaters and in the audience's minds.
Even though much of the professional discussion centers on the singular brilliance of renowned filmmakers, their successes indicate something evolving between viewers and the category.
“I’ve heard people say, ‘Even if you don’t like horror this is a film you need to see,’” says a content buying lead.
“These productions twist traditional elements to craft unique experiences, resonating deeply with modern audiences.”
But beyond creative value, the ongoing appeal of horror movies this year suggests they are giving cinemagoers something that’s greatly desired: catharsis.
“These days, movies echo the prevalent emotions of rage, anxiety, and polarization,” notes a film commentator.
“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” says a noted author of vampire and monster cinema.
Against a current events featuring conflict, immigration issues, political shifts, and climate concerns, witches, zombies and vengeful spirits strike a unique chord with filmg oers.
“It’s been noted that vampire cinema thrives during periods of economic hardship,” states an performer from a popular scary movie.
“This symbolizes the way modern economies can exhaust human spirit.”
Historically, public discord has always impacted scary movies.
Scholars highlight the surge of European artistic movements after the first world war and the unstable environment of the 1920s Europe, with movies such as classic silent horror and Nosferatu: A Symphony of Horror.
Later occurred the Great Depression era and iconic horror characters.
“The classic example is Dracula: you get this invasion of Britain by someone from eastern Europe who then causes this infection that gets spread in all sorts of ways and threatens the Anglo-Saxon heroes,” says a historian.
“Therefore, it embodies concerns related to foreign influx.”
The specter of border issues inspired the just-premiered rural fright a recent film title.
Its writer-director elaborates: “I aimed to delve into populist rhetoric. Specifically, calls to restore a mythical past that favored a privileged few.”
“Also, the concept of familiar individuals revealing surprising prejudices in casual settings.”
Arguably, the current era of acclaimed, socially switched-on horror commenced with a sharp parody released a year after a polarizing administration.
It introduced a recent surge of visionary directors, including several notable names.
“It was a hugely exciting time,” comments a director whose film about a deadly unborn child was one of the time's landmark films.
“I think it was the beginning of an era when people were opening up to doing a really bonkers horror film which had arthouse aspirations.”
The director, currently developing another scary story, continues: “Over 10 years, audiences’ minds have been opening up to much more of that.”
Simultaneously, there has been a reappraisal of the genre’s less celebrated output.
Recently, a nicke l venue opened in a major city, showing underground films such as a quirky horror title, The Fall of the House of Usher and the late-80s version of the expressionist icon.
The fresh acclaim of this “gritty and loud” genre is, according to the venue creator, a direct reaction to the algorithmic content churned out at the box office.
“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he says.
“On the other hand, [these indie works] feel imperfect. They seem to burst forth from deep creativity, free from commercial constraints.”
Fright flicks continue to disrupt conventions.
“They have this strange ability to seem old fashioned and up to the minute, both at the same time,” notes an expert.
Besides the return of the insane researcher motif – with multiple versions of a classic novel imminent – he forecasts we will see scary movies in the near future addressing our modern concerns: about tech supremacy in the near future and “monstrous metaphors in power structures”.
At the same time, a biblical fright story The Carpenter’s Son – which tells the story of Mary and Joseph’s struggles after the nativity, and features well-known actors as the divine couple – is planned for launch soon, and will undoubtedly send a ripple through the religious conservatives in the United States.</